How the system is built
Three layers, one database. Each layer only works because the one underneath it exists — which is why buying a single piece from anyone else gets you a fraction of the result.
Your systems stop being islands. Each one syncs into the same database on a schedule, so the platform always knows what happened — in the store and in the ad account — without you exporting anything.
Machine, card and transaction data — including per-machine usage and kiosk health.
Spend, clicks, conversions and campaign structure, pulled daily.
Reviews, ratings, and the listing itself.
Every call, text, web chat and form submission, attached to a customer record.
Traffic, bookings, push opens and stamp card activity.
Once it's all in one place, the questions that used to be unanswerable become a dashboard. This is the layer no laundromat marketing agency can replicate without owning the software.
The number most owners actually run the business on — per machine, per store, and trending.
Whether a machine is earning its floor space, before you buy another one.
Who's still coming, who's drifting, and who's already gone.
What a customer is actually worth, so you know what a lead is worth.
Campaign spend measured against money that hit the register.
Every location side by side on the same metrics.
The retention side runs itself off the data underneath it — which is why a win-back reaches the customer who actually stopped coming, not your whole list. Your ad accounts are managed hands-on by professional ad managers on our team, with every campaign's performance reported back into the portal.
Built, optimized and reported by professional ad managers who work on laundromats and nothing else.
Triggered automatically when a regular crosses your quiet threshold.
Sent after real visits, with AI-drafted responses to what comes back.
Round-the-clock answers on your site and your phone line.
Offers delivered straight to a phone, with no reach to buy.
The tour
Seven screens, one login, on your phone or your desktop.
Dashboard
Revenue, revenue per machine day, active customer rate and median lifetime value — with the direction each one is moving. The AI flags what changed and why before you have to go looking for it.
Store Operations
We calculate turns per day straight from your Laundroworks data — per machine, per store, and trending over time — next to live machine and kiosk health and usage by hour. See which machines earn and which ones sit, and catch an offline washer the same day instead of on your next visit.
Analytics
Google Ads and Meta side by side with what actually happened in the store. Campaign-level spend, leads and cost per lead — judged against register revenue instead of clicks and impressions.
CRM 360
A customer list built automatically from POS data: visits, lifetime spend, days since last visit. Segmented into VIP, regular, new and at-risk without you tagging a single record — and every conversation attached to the person who had it.
Compare Stores
Revenue, revenue per machine day, active rate, median LTV and review rating for all your stores at once. Spot the outlier in seconds, then copy what the winner is doing to the ones lagging behind.
AI Assistant
Plain English, answered from your own numbers — which store had the best month and why, who stopped coming, what's pushing cost per lead up. It cites the data it used, so you can check its work.
Customer App & Wallet Pass
An installable app with a digital stamp card, push offers and in-app chat — plus a mobile wallet pass that saves into Apple Wallet or Google Wallet in two taps, showing their live card balance and your current offer. No app store either way, and no paying for reach to tell people about a promo.
Integrations
On a different laundry POS? Tell us which one on your audit call — we'll walk you through the options, including manual imports while an integration is built.
Machine, card and transaction data — which is how the platform calculates turns per day, revenue per machine day, and kiosk health. This is the store-level layer nothing else in laundromat marketing connects to.
Hands-on campaign management by our team, with spend, conversions and cost per lead synced into your portal daily.
Ad sets, creative performance and lead forms flowing into the same reporting.
Reviews, ratings and listing updates, managed from inside the portal.
Calls answered by the AI voice bot, transcribed and attached to the customer record.
Both built by us, both wired into the CRM from day one.
Why we're different
| A typical laundromat marketing agency | Fresh Leads | |
|---|---|---|
| Where your data lives | Split across their ad account, your POS, and a spreadsheet | One database you can log into |
| What you see | A PDF report once a month | A live portal, updated daily |
| What “results” means | Clicks, impressions, cost per lead | In-store revenue, revenue per machine day, LTV |
| Store operations | Not connected — they never see it | Machine and kiosk health built in |
| Multiple locations | Separate campaigns, separate reports | Side-by-side scorecards across every store |
| Who manages your ads | Whoever's free that week, across a dozen industries | Professional ad managers who only work on laundromats |
| What the AI does | Writes their ad copy | Answers your customers 24/7 and surfaces what's happening in your store |
| Software you keep | None | Website, customer app, CRM and portal — included |
| Who built it | Reselling someone else's software | We built the platform ourselves |