The wallet pass is built and in final testing. We're onboarding Laundromat Growth Package clients in order — tell us on your call if you want to be in the first group.
What's on the pass
A paper punch card goes stale the moment you print it. This one updates itself from your store data, in their pocket, for as long as they keep it.
The pass shows what's actually on their laundry card, refreshed from your Laundroworks system within minutes of their last wash — not a number from last week.
The back of the pass carries one live offer and the promo code to redeem it at the kiosk. Change the offer and every pass in the market updates.
When the offer changes, the pass pushes a banner to their lock screen. No app open, no email opened, no ad budget spent to reach them.
Each pass renders in the language that customer prefers — set once, applied everywhere.
Nothing goes out overnight, and no customer gets more than one nudge in a two-week window. The pass earns its place instead of getting deleted.
When someone removes the pass, we see it. That's an early warning you'd never get from an email list.
Why it matters
Once the pass is installed, every future offer is a free impression on a screen they check a hundred times a day.
| Channel | Reaching them again | Cost |
|---|---|---|
| Lands in a crowded inbox. Most laundromat lists open below 30%. | ~25–30% opened | |
| SMS | Gets read, but every message costs you and burns goodwill if overused. | Costs per send |
| Paid social | You pay for reach every single time you want to say something. | Costs per impression |
| Wallet pass | Already on their phone. The offer updates itself, and the banner is free. | $0 per update |
The wallet pass doesn't replace email or SMS — it works alongside them, off the same customer data, so the three aren't saying different things to the same person.
How it works
It goes out with your welcome email, your review request, or a QR code at the counter. One tap, no app store, no account to create.
iPhone gets an Apple Wallet pass, Android gets Google Wallet. The customer never has to know the difference.
Balance refreshes from your Laundroworks data. Offers change when you change them. Nothing for the customer to do, ever.
Installs, offer redemptions and removals all land in your portal alongside the rest of your customer data.
Pass or app?
The wallet pass and the customer app share one customer record, so a person can hold both without you managing two lists.
Zero friction, always visible
More room, more to do
That's exactly why it's a wallet pass and not an app. There's no app store, no account to create, no password. They tap a link and it's saved — the same two taps as adding a boarding pass or a concert ticket, something most people have already done without thinking about it.
The pass also has to earn its place, so it's built to be genuinely useful rather than promotional. It shows their card balance, which is the thing they actually want to know before they drive over. The offer is a bonus that rides along.
And we're deliberately conservative with the notifications: nothing overnight, and no more than one nudge every two weeks per customer. A pass people delete is worth nothing, so the system is designed to keep them rather than squeeze them.
Common questions
No. It's a wallet pass — the same kind of thing as a boarding pass, a concert ticket, or a store card. They tap a link, it saves into Apple Wallet or Google Wallet, and that's it. No app store, no account, no password.