Two platforms, one strategy
Google captures people actively searching. Facebook and Instagram build awareness with people who live nearby but haven't thought about your business yet. Together, they cover every stage of the customer journey.
Best for: Capturing high-intent customers
When someone searches "laundromat near me" or "wash and fold service," they're ready to visit. Google Ads puts your business at the top of those searches so you're the first option they see.
Platform strengths
Best for: Building awareness and stealing competitor traffic
Most people don't search for a laundromat until they need one. Facebook and Instagram let you reach nearby residents before that moment. Paired with geo-fencing, you can target people who visit competitor locations.
Platform strengths
How it works
We target high-intent keywords like 'laundromat near me' and 'wash and fold service' so your business appears first when customers are actively searching.
We draw virtual boundaries around competitor locations, apartment complexes, and high-traffic areas. Anyone who enters those zones becomes eligible to see your ads.
Scroll-stopping creative on Facebook and Instagram that builds awareness in your neighborhood. Multiple ad formats tested and optimized.
We retarget website visitors who didn't convert and continuously optimize every campaign. Your ads get smarter every week.
Match goals to platforms
Google Ads
People searching 'laundromat near me' are ready to visit right now. Google puts you at the top of those results.
Facebook + Geo-fencing
We geo-fence your competitors so their visitors see your ads. They walked into the wrong laundromat, and now they know about yours.
Facebook & Instagram
Target people within a few miles based on where they live. Build awareness before they even need laundry service.
Google + Facebook
Google captures people searching. Facebook targets apartment complexes and busy professionals who love convenience.
Retargeting ads
Someone visited your site but didn't call? Follow-up ads on both Google and Facebook bring them back.
Full platform strategy
We allocate your budget across platforms based on real data. Every dollar goes where it performs best.
We'll analyze your market, competition, and goals to build a custom ad strategy across Google and Facebook. No commitment.
We hear this a lot. And almost every time, the issue is the same: the previous agency ran generic campaigns that weren't built for laundromats. They targeted 'everyone in the city,' used stock photos, and wrote ad copy that could apply to any local business.
That's not what we do. On Google, we target the exact keywords laundromat customers search for and optimize your listing so you show up in Maps. On Facebook and Instagram, we use geo-fencing to reach people near your location and competitors with creative designed specifically for the laundry industry.
The difference between 'boosting a post' and running a professional multi-platform campaign is like the difference between putting a flyer on a windshield and having a salesperson hand-deliver the right offer to the right person at the right time.
Common questions
We recommend starting with $300-1,000/month in ad spend on top of our management fee, with the ability to increase after analyzing your market data. We'll recommend a specific budget split across Google and Facebook based on your market size and goals. Even $300/month generates meaningful results in most markets.